Kerala Tourism bagged the award in recognition of its trend setting marketing initiatives, which have given a boost to the state’s profile as a must-visit destination.

The awards were in the categories of Travel Advertisement Broadcast Media and E-Newsletter, which were grabbed by the successful Visit Kerala television commercial campaign and the popular Kerala Tourism E-Newsletter, respectively.

The awards will be presented at the PATA Gold Awards Luncheon and Presentation on 9 September 2016 in Jakarta, Indonesia. In 2015, Kerala Tourism was also awarded PATA Gold in the Heritage and Culture category for Muziris Heritage Project.